Squid Game PUMA Season 3 Collection Debuts
The Squid Game x PUMA partnership returns with a bold new sneaker and apparel collection inspired by the hit show’s third season. This new drop brings playful updates to two retro models—Palermo and Easy Rider—each with themed details tied to the show.
The Palermo silhouette nods to the “Hide and Seek” game. It features bright pink stitching, lace charms, and distorted PUMA branding. The upper mixes smooth and textured materials in black with colorful highlights.
Meanwhile, the Easy Rider celebrates the intense “Jump Rope” challenge. It includes rope-inspired laces, a mismatched tongue label, and Cheol-Su’s face embroidered on the heel. The creamy suede upper sits on a nostalgic studded outsole.
Beyond the shoes, the Squid Game x PUMA collection includes apparel. Expect themed t-shirts, shorts, a soccer jersey, and even a stylish waist bag. Each item blends game symbolism with sporty streetwear design.
The full collection releases on July 10th, with the Palermo priced at $90 USD and the Easy Rider at $100 USD. Both pairs will be available through PUMA.com and select retailers.
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Squid Game x PUMA Palermo
Color: PUMA Navy/Bright Melon
Style Code: 403859-01
Release Date: July 10, 2025
Price: $90
Squid Game x PUMA Easy Rider
Color: Alpine Snow/Dark Myrtle-Club Red
Style Code: 403643-01
Release Date: July 10, 2025
Price: $100
