Rosalía New Balance Deal Launches With 204L Campaign

Spanish music star Rosalía has officially signed with New Balance, adding global flair to the brand’s ambassador roster. She joins artists like Jack Harlow, Aminé, Jaden Smith, and Dave in the music-meets-sneakers world.

Her debut was nothing short of bold. Rosalía wore custom New Balance cleats to the Met Gala, blending sport and fashion on one of the world’s biggest stages. From there, the campaign kicked off with a five-part cinematic series.

In the video rollout, Rosalía hand-delivers a poster from New Balance’s headquarters in Massachusetts to New York City. The journey mixes mystery, luxury, and art—all while showcasing the New Balance 204L sneaker. The model’s blend of retro and modern details plays a major role in the campaign visuals.

Rosalía shared her excitement about the partnership. She’s admired New Balance’s balance of sport and street style for years. Now, she brings her unique style and energy to the brand.

Expect more creative drops and content to follow this eye-catching debut. With her cultural impact and New Balance’s design credibility, this partnership is set to be big.

Watch for future updates as Rosalía and New Balance continue to roll out new campaigns, sneakers, and creative direction.

Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.